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Privacy Policy

Effective Date: October 30, 2025

Thank you for visiting the Ergo Advantage UK Ltd. Website ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website.

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We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the EU GDPR where applicable.

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Who We Are

Our website is a source of information for our European customers. The current domain is: ergoadvantage.co.uk. For any privacy-related inquiries, you can contact us at marketing@ergoadvantageinc.com.

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What Data We Collect

We collect the following types of personal data when you interact with our website:

  • Full name

  • Company name

  • Job title

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment details (processed via third-party providers)

  • IP address

  • Browser/device information

  • Order history

  • Preferences and marketing opt-ins

  • Usage data via cookies and analytics tools

 

How We Collect Data

We collect data through:

  • Account registration and checkout forms

  • Newsletter sign-up

  • Cookies and tracking tools (e.g., Google Analytics)

  • Contact forms and customer service inquiries

  • Integration with third-party tools

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Why We Collect Your Data

We use your data for the following purposes:

  • To manage your account and membership

  • To send marketing and promotional emails (with your consent)

  • To analyze sales and customer trends

  • To comply with legal and tax obligations

  • To improve our website, products, and services

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Legal Basis for Processing

We process your personal data based on one or more of the following legal grounds:

  • Contractual necessity – to fulfill our obligations under a purchase or service agreement

  • Consent – for marketing and promotional communications

  • Legitimate interests – for improving our services and internal analytics

  • Legal obligation – to meet compliance and regulatory requirements

 

Sharing Your Data with Third Parties

We only share your data with trusted third-party providers who help us operate our business:

Service
Purpose
Data Shared
Microsoft Clarity
Visitor on-screen recording
Usage data and visualization
Google Search Console
Traffic acquisition
Queries, search behaviour
Google Ads
Paid advertising
Audience data
Google Analytics
Website usage analytics
IP, device, usage data
Mailchimp
Marketing emails
Name, email, marketing preferences

Each provider is contractually bound to protect your data and comply with GDPR where applicable.

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International Data Transfers

We may transfer your data to our marketing team in Canada. Canada is considered to provide an adequate level of data protection under GDPR. Shopify and Mailchimp may store data on servers outside the UK/EU; these transfers are protected under standard contractual clauses or other legal safeguards.

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Cookies and Tracking

We use cookies and similar tracking technologies to enhance user experience and analyze site traffic. See our Cookie Policy.​ You can manage your cookie preferences through our website’s cookie banner or by adjusting your browser settings.

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Your Rights Under GDPR

You have the following rights:

  • Access – Request access to your personal data

  • Rectification – Correct inaccurate or incomplete data

  • Erasure – Request deletion of your data (“right to be forgotten”)

  • Restriction – Request restriction of processing

  • Data Portability – Receive your data in a machine-readable format

  • Objection – Object to processing for marketing or legitimate interests

  • Withdraw Consent – At any time, for data processed on the basis of consent

 

To exercise your rights, email marketing@ergoadvantageinc.com.

 

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) if you believe your data is being mishandled.

 

Data Security

We take appropriate measures to protect your data, including:

  • SSL encryption for all site traffic

  • Secure user accounts and member login

  • Restricted admin access to backend

  • Data encryption and secure cloud storage

 

Data Retention

We retain personal data only as long as necessary to fulfill the purposes outlined above, or until your account or data is deleted at your request.

 

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted here, with a new “Effective Date” above. Major changes will be announced via a banner notification on our site.

 

Contact Us

If you have any questions or concerns about this Privacy Policy or your data, please contact Ergo Advantage UK Ltd. at marketing@ergoadvantageinc.com.

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